About Us


For a market so flooded with choice we believe the wine world hugely lacks fun and creativity. We believe in brands and products that convey these virtues. We want brands that resonate with us, to encourage and endorse them and to never let the excitement falter.

We pledge to be honest to our clients, to our clients’ clients and to ourselves. We also pledge to never endorse anything we don’t fully believe in. If we can do this every day, with a sense of adventure, while commanding beauty in everything we do, then, who knows, maybe we’ll get up the next day and do it all over again!

We can use art and creativity to promote your wines. Just tell us what you need, and we’ll make it happen.

 

 

 

Meet the team

 

IMG_6596Ernesto Catena – CEO and Chief Designer

1) Tell me something interesting about you or your life?

I have a restless mind, i am constantly thinking of the next project, how can I best use my time and
resources in this moment. This fires up my creativity but can be frustrating as I am rarely satisfied with the present state of things. I have done a little of everything during my life, I wish I could settle on one thing but my nature is to be always on the move. That’s me, I dream up ideas, one after the other.

 

2) What has been your greatest adventure?

A camping trip I did with a couple of friends when i was 13. We started on a sunny morning, hitchhiking our way up the mountain roads in the Comechingones, Argentina. As we finally found our camping spot, the heavens opened and there was no way we could set up the tents. We ended up sleeping under the rain, drenched. The next morning we were offered a room full of lamb skins to get dry and try to sleep, little did we know that the skins were infested by millions of fleas, we were eaten alive. Of course we survived and I suppose some of the best memories are those with some suffering and a sense of overcoming it.

 

3) What, for you, is the most beautiful thing in the world? 

My children and my wife, because I’ve seen them grow since they were born, or since we married.  Knowing the history of a human being, or of an object,  exponentiates it’s beauty — specially if you’re part of that history.

 

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Marika Vida – Promotions Manager

1) Tell me something interesting about you or your life? 

Pre kids and marriage, I would go to the train station and get on the next train. It didn’t matter where it was going, I just wanted an adventure.  Since I was living in Philadelphia at the the time I would sometimes end up in Washington DC, Boston or New York City (all great cities with lots to do) and sometimes it was Atlantic City (what can I say, you can’t win all the time! I made the best of it)

 

2) What has been your greatest adventure?

A hard one for me but I would say my greatest adventure is watching my kids growing up into young men.  It’s an amazing process really, I look at my oldest who is now 6 foot 1 and can’t believe it. But the best part is their ever expanding beautiful minds. Pre kids I would say my travels alone, I went all over Europe with a backpack, I was nearly mugged in Paris, drugged unknowingly in Amsterdam (clearly I survived) and on every train ride to every country I went to, I made a point of meeting someone and trying to learn something interesting about them and/or their culture. I wouldn’t trade any of it…

 

3) What, for you, is the most beautiful thing in the world? 

Life, particularly the hard times. A number of years ago I went through an extremely hard time emotionally and financially.  I had to work in a position where I just didn’t see my kids. I now realize how fortunate I am to have achieved some balance in my life and I always make a point in my work life to help others, simply put struggling can make you a better person.  It’s like a vine, it does best in infertile soil so it has to dig deeper and become stronger to get its nutrients. Strong vines make the best wine.

 

IMG_1549Guy Zarate – Business Developer

1) Tell me something interesting about you or your life?

Since I can remember for one reason or another I have ended up working on my own , Sometimes missing the protection of working for a company that gives you support gives one no choice but to push forward and find solutions to problems, and not be afraid of the challenge. This has translated into me having a more docile mind but without losing my strength and determination

 

2) What has been your greatest adventure?

In 1994 on a motorcycle trip in Mexico, from DF to Cuernavaca, I got to know another rider. We started teasing each other, I was passing him whilst all the time waiting for him to pass me again, not racing just having fun.
At on point there was a turn, the famous Curva de la Pera (didn’t know the name at the time) was coming a little faster than it should have been, my bike was new, and I had never encounterd a situation like that before, the limits were yet to be tested , i had no choice but to lean the bike further or go over the precipice, my girlfriend was on the back, making it even more difficult! I managed the turn , afterwards my heart pounding, I was waved to a stop by the other biker, he asked me ” wow !!! did you know the turn?” We became friends and had the best mexican food ever in Cuernavaca at his house with his family

 

3) What, for you, is the most beautiful thing in the world? 

My african grey parrot (Panchito) ,it is one way that I can connect with the animal kingdom.

 

KarenKaren Carias – Marketing

1) Tell me something interesting about you or your life?

When I set my mind into something, I am the type of person who will accomplish it. It’s great to know how powerful our minds can be. Sometimes the only challenge is to decide what your heart truly wants and then fight for it. Three years ago I decided that I wanted to live in San Francisco. Now I am here and working in what I like the most.
2) What has been your greatest adventure?
I guess that life is an adventure, but one specific adventure that I can share is how I have been traveling with my dog for 3 years. She’s been with me for 11 years, so when I decided to move to a new city, I decided to take her with me. She’s been to maybe 9 cities in the past 3 years. Learning how to travel with her and find dog friendly homes has been the most challenging but fun experience.
3) What, for you, is the most beautiful thing in the world?
The diversity of life in the world. How we are all different and how we can coexist if we set our minds into it.